Paris Packaging Week and Huda Beauty shine spotlight on future design talents

Paris Packaging Week (17 & 18 January 2024) is to offer its platform to the packaging sector’s brightest young creative talents once again in its annual packaging design competition.

The contest is part of a collaboration with ESI Reims and Huda Beauty. Students at the French engineering school have been briefed to create a complete redesign of viral sensation Huda Beauty’s Easy Bake Loose Powder.

The brief asks entrants to overhaul the primary and secondary packaging of the product with innovation and sustainability in mind, with the designs presented to a panel of packaging experts during Paris Packaging Week. The best design will meet Huda’s expectations in terms of its use of sustainable materials, with the winning entry being the one that helps the pack reduce its ecological impact through the use of recyclable or renewable materials. It also needs to propose innovative design concepts that meet functional requirements while adding aesthetic value.

The proposals will also be judged against several other points in the brief, including automation, brand compatibility, user-friendliness, and more. The entries will be exhibited on ESI Reims’ stand at Paris Packaging Week, with the winner receiving its award prior to the PCD Innovation Awards ceremony, which will be held on January 17 on the Circular Economy Stage.

“It’s always a pleasure to have an opportunity to meet the talented students from ESI Reims. My mission is to encourage innovation in the younger generation, but also to contribute to the evolution of our industry with fresh perspectives from new talent,” said Wendy Annonay, Senior Director of Packaging Development and Global Sourcing, at Huda Beauty. “The quality of the students’ projects and their enthusiasm when it comes to their innovations is what motivates us to renew this partnership every year,” he continued.