As consumers focus on mental health and solutions that can help inspire them to relax and feel happy, Clariant addresses this quest for holistic wellness with two formulations using its latest ingredient launches under the concept ‘The Joyologist’. Thus, the ‘Feel-Good Magic Stick’ and the ‘Forget It All Relaxing Mask’ promote inner wellness and can be used complementary in a daily routine "to bring joy to the skin and the mood."
Clariant’s new skincare concept was named after the findings of a Beautystreams report titled Joyology 2021-2026. "Self-care is hugely important, especially in a world full of troubling news that affect our mental well-being," says Amandine Werle, a marketing specialist for Clariant Actives & Natural Origins and one of the minds behind The Joyologist. "Consumers look for ways to take better care of themselves, and beauty rituals are big part of that. Treating your skin with products that provide sensations of comfort can help improve the mood by stimulating the release of feel-good molecules such as serotonin and melatonin. This, in turn, positively impacts the skin and starts a virtuous cycle."
Two formulas based on Clariant’s latest launches
The two formulations created by Clariant to promote inner wellness include:
The Feel-Good Magic Stick, an aqueous gel stick to use at any moment of the day for a well-being push. It provides a cooling sensation to the skin thanks to its water-based formula and has a lightweight, non-greasy texture that absorbs quickly into the skin. The formula is based on Clariant’s new active ingredient Rootness Mood+ that reproduces the natural benefits of light to revitalize the skin and enhance the mood. Sourced from Sanguisorba officinalis, a plant used in traditional Chinese medicine, it is derived from environmentally friendly plant-milking technology. The stick contains additional actives such as B-Circadin, which helps re-synchronize the skin cell’s biological clock, and HerbEx Curcuma Extract, which increases the skin’s stress resilience.
The Forget It All Relaxing Mask, a face mask to apply on the skin at the end of the day, to take a moment just for oneself, to get rid of negative thoughts and enjoy the present time.
Clariant has chosen to offer it in a multi-sensorial relaxation set, which includes a scented candle and relaxing playlist. Its key active ingredient is Beracare CBA, a complex blend of Amazonian oils that can be used as an alternative to Cannabidiol (CBD).
Rootness Mood+ and Beracare CBA were both awarded the BSB Innovation Award 2023. Plus, Rootness Mood+ won an award in the technology category at this year’s Cosmetic Ingredients & Technology Exhibition Japan (CITE).
