dsm-firmenich has appointed five new Principal Perfumers namely, Amandine Clerc-Marie, Bruno Jovanovic, Clément Gavarry, Dora Baghriche and Gabriela Chelariu who join an exclusive group within the Fine Fragrance team.
“We are thrilled to announce the promotion of five exceptionally talented perfumers to the esteemed role of Principal Perfumer,” dsm-firmenich Perfumery & Beauty President Emmanuel Butstraen said. “Their dedication, creativity, and passion for the art of perfumery have not only greatly contributed to the success of our company, but have also elevated the olfactory experiences we bring to our clients and consumers worldwide.”
Based in Paris, Amandine Clerc-Marie sees herself as a sculptor of the invisible, transforming materials and working on the volumes of every composition. She envisions fragrance creation as something similar to architecture, building perfumes like construction, with precise shapes and a solid foundation that supports the whole structure. Amandine is the perfumer behind Burberry Goddess, launched in 2023.
Also based in Paris, Bruno Jovanovic worked half of his career in the US and has created fragrances for some of the most prestigious brands in the industry, including his most recent Montblanc Explorer Platinum.
Clément Gavarry, based in New York, gets inspiration from the vibrancy and dynamism of the city, where he’s lived since 2000. Born in France, he comes from three generations of perfumery experts. He has signed several hits in, both the US and Europe, including a blockbuster success with Ariana Grande Cloud.
Dora Baghriche, based in Paris, was born in Algiers where she spent her childhood, she views fragrance creation with a very contemporary vision, bringing cult raw materials and ingredients back into fashion. Dora has created several classics including most recently Rabanne Fame and Narciso Rodriguez All of Me.
Based in New York, Gabriela Chelariu studied at Romania’s University of Pharmacy and was introduced to perfumery while working in a research lab at an aroma company. After visiting Grasse, she immediately knew that this would be her life. Her most recent successes include key launches at Bath & Body Works and with Kayali by Mona Kattan.
