Cosmoprof North America to debut Miami edition on January 23-25, 2024

The inaugural edition of Cosmoprof North America Miami will be held from January 23 to 25, 2024, at the Miami Beach Convention Center.

Following the success of its 20th edition in Las Vegas, Cosmoprof North America brings its signature to the dynamic city of Miami.

“Cosmoprof North America Miami is poised to deliver an unparalleled experience, with half of the over 600 exhibiting brands making their debut at this event, having never exhibited before at Cosmoprof North America Las Vegas,” said the organizers. “This influx of fresh entrants is a compelling attraction for retailers, buyers, importers, exporters, and all discerning attendees seeking to explore the latest trends and innovations shaping the beauty industry landscape,” they continued.

Among the exhibiting brands is Messi Fragrance. Infusing star power into the event, Game On Product Group, in collaboration with soccer legend Lionel Messi, will unveil a global fragrance launch exclusively at Cosmoprof North America Miami.

The event aims to be a comprehensive platform where established or indie brands can discover all essential elements for conceptualizing, creating, producing, and packaging cosmetic products. The machinery sector in Miami specifically, showcasing processing, filling, and packing machines, will feature distinguished exhibiting brands such as Murzan, Inc, Sugino Corp, IMA North America, Innovative Digital Systems, Prosys Fill LLC, BellatRx Inc., RoboQbo, Marchesini Group, and Coven Egidio.

Cosmoprof North America Miami will provide visitors with a comprehensive educational experience with CosmoTalks and Cosmopack Education. Topics at the agenda include “Growing Your LATAM Retail Footprint,” "Transforming Beauty Retail: A View to the Future," and "Revolutionizing Beauty: Unveiling the Secrets of New Product Innovation," moderated by WWD’s Jenny B. Fine and will feature powerhouse speakers Susan Akkad (SVP of Local & Cultural Innovation, The Estée Lauder Companies Inc.), Agnes Landau (Chief Marketing Officer, Shiseido), and Janet Pardo (SVP of Product Development, Clinique).

The collaboration with Beautystreams continues with the issue of CosmoTrends, a preshow report spotlighting the latest trends in the beauty market among exhibiting companies. A CosmoTalks panel and installation will accompany the report.

Unique to the Miami edition is the first-ever collaboration with retail strategy and innovation expert WSL Strategic Retail for a meticulously curated, innovation-only Retail Safari®. Attendees will have the exclusive opportunity to visit retailers at the forefront of shaping the future of beauty in the Americas.

“Cosmoprof North America’s Miami edition is poised to be the quintessential event of the year, uniting beauty professionals, innovators, and enthusiasts to celebrate global beauty trends and innovations,” conclude the organizers.