Cosmetics viewed as clean or natural have become a growth driver on the market, and no doubt the new post-COVID era will strengthen this phenomenon.
As a matter of fact, categories like makeup and haircare, and even hair colouration, in the luxury segment, have been innovating and multiplying launches, as can be seen with the Le Rouge Français and La Bouche Rouge lipsticks, Kure Bazaar nail polish, and very recently, the new Respect hair care range by high-end hairdresser David Lucas.
From the smallest brands to giant groups, the prospects related to more conscious beauty are transforming the cosmetics market, including ingredients.
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How far will clean beauty go?
