ACT Beauty is stepping up significantly its CSR strategy! The Lille-based company, which specialises in beauty and fashion accessories, small bags, and luxury packaging, has recently acquired Bien Faire, to strengthen its eco-responsible offering.
Bien Faire is a spin-off from Fairly Made Impact, the start-up created by Laure Betsch and Camille Le Gal to enhance the sustainability of the fashion industry, notably by using SaaS software to trace the production chain and analyse product life cycles.
"Fairly Made Impact wanted to concentrate on its core business. For our part, we were interested in the supply chain set up by the company, with partners selected for their social and environmental commitments and robust traceability. For us, it was an effective way of accelerating our CSR commitments and strengthening our offering to our customers," explains Julien Briand, ACT Beauty’s Managing Director.
Since 1 December 2023, the Bien Faire teams have been relocated to ACT Beauty’s Paris premises, enabling the company to offer eco-responsible or upcycled solutions, guaranteeing traceability from yarn to finished product. The approach is based on a rigorous selection of suppliers throughout the value chain, and on raw materials certified to internationally recognised standards such as the Forest Stewardship Council (FSC), the Global Organic Textile Standard (GOTS) and the Global Recycled Standard (GRS). Already available for textiles, the offer will be rapidly extended to other types of products, improving the traceability and transparency of industrial processes.
Bien Faire’s integration adds proven expertise in CSR and end-to-end traceability across the value chain. The company plans to build on this acquisition to offer its customers an additional level of eco-responsibility by working closely with its partner factories.
"Our ambition, for ‘Bien Faire by ACT Beauty’, is to become our label for a full offer, encompassing textiles, beauty accessories, brushes, and packaging, all of them certified and traceable," explains Julien Briand.
The company has been awarded the Eco Vadis Platinum label since 2021 and is in the process of obtaining B Corp certification, thereby extending the eco-responsible approach it formalised more than five years ago. The "Bien Faire by ACT Beauty" certified eco-responsible offer reinforces ACT Beauty’s strategic positioning as a key player in the top-of-the-range accessories and gifts sector. With a team of 30 employees based in Lille, Paris, New York and Shenzhen, and sales divided equally between beauty accessories, packaging solutions and textiles, the company is continuing to expand on the European and North American markets.
