The U.S. maker of luxury and prestige cosmetics and fragrances said it will open a new development center in Paris to further accelerate the its strategic ambitions in fragrances. Dubbed “Atelier”, the new facility is scheduled to open by end of calendar year 2024.
The Paris-based Atelier will be exclusively focused on fragrance innovation and craftmanship. Thanks to its proximity to the company’s fragrance house partners, ingredient suppliers and manufacturing network, Estée Lauder expects the Atelier will enable deeper co-creation and collaboration to help unlock breakthrough product, packaging, and concept innovation at greater speed-to-market.
“We are thrilled to announce the establishment of our new Atelier," said Stéphane de La Faverie, Executive Group President. “Serving as an innovation enabler across our fragrance portfolio, its location will give us direct access to some of the best creative design resources, industry talent and local suppliers and perfumers, to help continue to accelerate our momentum in this exciting category.”
With the establishment of the Atelier, ELC expects to capitalize on the momentum of its Fragrance business, which has delivered 10 consecutive quarters of at least double-digit organic net sales growth through fiscal year-end 2023. Sales of the group’s fragrance business have grown nearly 40% since pre-pandemic fiscal year 2019. Today, the group’s fragrance portfolio includes brands such as Jo Malone London, Tom Ford, Estée Lauder, Le Labo, Clinique, Kilian Paris, Éditions de Parfums Frédéric Malle, Aerin Beauty, and Aramis.
