Shiseido and British luxury brand Burberry have signed an agreement that will see Shiseido distribute Burberry make-up and fragrance products across Japan. Shiseido has been the sole distributor of Burberry fragrances in several countries through its Paris based fragrance subsidiary Beauté Prestige International.
Shiseido will support the launch in Japan of “My Burberry” Burberry’s new fragrance from 3rd June 2015, starting at Hankyu Department Store Umeda Main Store (Osaka), Hankyu Online Store, five standalone Burberry stores and thirteen Burberry concessions across major cities in Japan.
This autumn, new Burberry Beauty Box counters will be opened within a select number of department stores across Japan. Inspired by the stand-alone “Burberry Beauty Box” stores in London and Seoul, these counters will be the first of their kind located within a department store.
