Starting May 27, the brands Fenty Beauty and Fenty Skin will be available for purchase in several African countries.
"Every launch is exciting- we’re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world," commented singer Rihanna, who inspired the launch of Fenty Beauty in 2017 in 17 countries.
From its very beginning, inclusivity is at the core of the brand. It was said that Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones. With this new brand, she sought to help "everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style." With Rihanna’s mandate of inclusivity, Fenty Beauty offers a wide range of products for traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Fast forward to 2020, Rihanna launched her skincare line, Fenty Skin, and amplified her unwavering mission to provide simple and effective beauty solutions for all.
Within Africa, Fenty Beauty and Fenty Skin will be available at the following retailers: Arc Stores and Edgars in South Africa, Essenza au Nigeria, Lintons Beauty au Kenya, Edgars in Namibia and Botswana, Essenza in Ghana, Color Café in Zambia, and Catts in Zimbabwe.
