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North America

Augustinus Bader partners with Nordstrom for first pop-up store in Los Angeles

Augustinus Bader partners with Nordstrom for first pop-up store in Los Angeles

The science-backed beauty brand is opening of its first standalone pop up retail experience in the US. For the month of October at The...

L'Oréal USA strengthens scientific innovation capabilities with new R&I Center

L’Oréal USA strengthens scientific innovation capabilities with new R&I Center

L’Oréal USA will be opening a new Research & Innovation (R&I) Center in Clark, New Jersey, in 2024, replacing its existing...

MakeUp in New York 2022 welcomed 3,453 visitors

MakeUp in New York 2022 welcomed 3,453 visitors

The latest edition of MakeUp in NewYork, which was held on 14 and 15 September 2022, hosted 124 skincare and makeup suppliers and...

U.S. Black and Hispanic consumers wear more fragrances than others, found NPD

U.S. Black and Hispanic consumers wear more fragrances than others, found NPD

Hispanic and Black consumers wear perfume more often than other ethnicities in the U.S., according to The NPD Group. While fragrance...

JCPenney to expand inclusive beauty store concept nationwide

JCPenney to expand inclusive beauty store concept nationwide

Following the initial introduction of a new hyper-inclusive beauty assortment in ten brick and mortar pilot locations last fall 2021...

L'Oréal strengthens in dermo-cosmetics with Skinbetter Science

L’Oréal strengthens in dermo-cosmetics with Skinbetter Science

The L’Oréal group has signed an agreement to acquire Skinbetter Science, a physician-dispensed American skincare brand. Skinbetter...

Lumson accelerates their business development in North America

Lumson accelerates their business development in North America

It all started in 2008 with the decision to set up a sales office in New York, and today the United States accounts for 25% of Lumson’s...

Who are the winners of the MakeUp in NewYork IT Awards 2022?

Who are the winners of the MakeUp in NewYork IT Awards 2022?

The competition has rewarded four winners among the makeup and skincare innovations presented by the exhibitors at the show, which was...

Focus on color: A snapshot of French and American beauty trends

Focus on color: A snapshot of French and American beauty trends

As part of their ongoing partnership with intelligence platform, Spate, the trends Cosmetics Inspiration & Creation has dived into...

Quadpack sets up laboratory services in the Americas

Quadpack sets up laboratory services in the Americas

The supplier of beauty packaging is giving a new momentum to its development in the Americans with the set up of new testing services...

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latest news

Beautystreams’ top beauty innovations in review 2023

Beautystreams' top beauty innovations in review 2023

2023 was marked by novelty across the beauty industry. As we count down to the end of the year, revisit some of the most notable...

Prevention: The new strategy to soothe the effects of time

Prevention: The new strategy to soothe the effects of time

The quest for youth has existed for centuries, despite the inevitable effects of time on the body. Research shows that skin aging in...

Cosmetic Ingredients - March 2023

Cosmetic Ingredients - March 2023

The quest for “in-and-out” beauty is gradually gaining ground in Europe, North America, and Brazil. This form of holistic beauty is meant...

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