New York-based and female-founded brand Nest is partnering with the Fifth Avenue Association to scent a stretch of Manhattan’s iconic Fifth Avenue for the holiday shopping season. From November 20th - January 4th, lighted holiday tree displays along the sidewalks will scent the streets with Nest’s bestselling Holiday home fragrance, as residents and visitors alike shop and enjoy the sights from 46th Street up to 61st Street.
In practice, the Christmas tree displays, built by Holiday Collective, emit the Holiday fragrance utilizing state-of-the-art cold mist aroma diffusers from Scent Marketing Inc to provide a seamless, safe diffusion of scent.
"Fifth Avenue is the premier home of holiday magic in New York City and attracts visitors far and wide to take in the sights and sounds and, this year, the wonderful scent of Nest Holiday," said Marie Boster, President, Fifth Avenue Association.
To bring the experience from the street to home, Bergdorf Goodman is partnering with Nest New York on an exclusive shopping experience. After visitors take in the New York City sights while enjoying the Holiday scent, they can make their way to the Fifth Avenue’s luxury retail destination where a Holiday-branded cart outside of Bergdorf Goodman on the weekends, and a Holiday-themed express elevator to the home floor will allow them to discover Nest’s complete collection.
Visitors also can scan the QR code on the holiday tree display to shop the Nest at Bergdorf collection directly on their phone.
Nest New York’s Holiday scent features a festive blend of pomegranate, mandarin orange, pine, cloves, and cinnamon with a hint of vanilla and amber. Holiday is available in a variety of formats including candles of all sizes, Reed Diffusers, and Liquid Hand Soap, as well as Fragrance Technology such as Wall Diffusers and refills for the Nest x Pura Smart Home Fragrance Diffuser.
"I am thrilled to have been selected by The Fifth Avenue Association to fragrance Fifth Avenue and partner with Bergdorf Goodman to celebrate this momentous occasion," says Laura Slatkin, founder and Executive Chairman, Nest New York. "As a pioneer in the home fragrance industry, it is a high honor to have been asked to fragrance Fifth Avenue with our Holiday fragrance during this magical season!"
