Luxe Pack New York 2023 readies to open doors of 20th Anniversary Edition

Luxe Pack New York is about to open its show doors on May 10th and 11th at the Javits Center to mark its inauguration 20 editions ago.

Hall 1A will be busting at the seams with a line-up of suppliers and manufacturers showcasing their latest packaging innovation. The anniversary red carpet will host over 180 packaging suppliers, 65 debuting for the first time.

“The luxury industry has evolved significantly within the last two decades, but staying true to upkeeping with its many shifts, Luxe Pack continues to honor its legacy of offering an exclusive and boutique style event that strategically addresses and offers creative newness in packaging innovation for brand and retail business success. All exhibitors are selected for their proven expertise in providing the packaging solutions and services being requested to meet all current and changing market demands,” said the organizers in a statement.

Packaging design activation stations

The exhibition floor will also be supplemented with the return of The Exploratorium and the introduction of the new “in green” House displays. All attendees will be welcomed to enter The Exploratorium sensorial zone which will be a walking directory of some of the most impressive 2023 exhibitor packaging developments. This year’s curated collection will vary from cutting edge digital influencer packaging to novel finishing printing techniques that offer the luxury experience with streamlined production.

Complementing “The Exploratorium” will be a secondary and newly formatted installation, the “in green” House. The live compilation will represent all of this year’s submissions for the Best Sustainable Packaging Award of the annual Luxe Pack in green award competition, from the latest in different forms of refillable packaging to unseen material initiatives.

“Clean Up the Greenwash” Bootcamp

All attendees are also invited to PACT’s “Clean up the Greenwash” Bootcamp sessions to learn how to make more informed decisions about the packaging being use and how they talk about them. The sessions will be led by industry experts Ame Igharo, Senior Director of Sustainability Strategy, Ulta Beauty, Jamie McCroskery, CEO of Bluebird Climate, and Carly Snider, Program Director, of PACT Collective, a nonprofit organization on a mission to reduce beauty and wellness packaging waste.

Education program

This year’s program includes trailblazers such as Ame Igharo, Senior Director of Sustainability Strategy from Ulta Beauty, Christian Secliar, Vice President of Design Innovation from Pepsico, Nicole Rycraft, Founder of Canopy, Nirav Mehta, Vice President of Direct Procurement from The Estée Lauder Companies, Laurie Pressman from Pantone, John Morgan, Director of Packaging Engineering from Olaplex, Joy Hoover, the driving force behind ‘Esōes Cosmetics’, Tom Szaky, founder and CEO of TerraCycle, amongst so many other industry experts.

“in green” lead up session and award ceremony

Initiated 10 years ago, the in green award ceremony showcases and honors the exhibiting sustainable packaging leaders for their developments facilitating real impact and change towards a cleaner way of life. The in green award ceremony which will begin at 4pm on May 10th, will include short presentations of this year’s nominees selected by the judging panel of industry experts.

The event will be hosted by Diana Verde Nieto, Co-founder and CEO, Positive Luxury. Returning due to its success, will be the opportunity to meet this year’s in green judging panel in person and hear their detailed thoughts on the Future of Packaging during the in green lead up session right before the announcement of this year’s winners within a dedicated in green session.