J -7: “MCB by Beauté Sélection 2022 will be very dynamic!”

Premium Beauty News - What should we expect for the 2022 edition of MCB by Beauté?

Christophe Gabreau - After two years of pandemic, the 2022 MCB by Beauté Sélection show gives a sense of renewal. Beauty and hairdressing players are back: we are expecting a high number of brands and visitors and we have prepared a rich content, with a very comprehensive conference and events programme.

Just over 270 exhibitors are confirmed, including many newcomers from Europe, but also from other continents! It just shows how much beauty and hairdressing players need – and want – to go meet the public, exchange, and make themselves known!

Premium Beauty News - At your last press conference last July, you announced you were expecting 45% of global exhibitors. Have they confirmed?

Christophe Gabreau - They have! We will have 45% of global exhibitors, with Brazil ahead, closely followed by Italy. More than 25 Brazilian brands will attend, mainly in the hair care category – a very dynamic segment in this country! We will also have Japanese, Chinese, and Korean brands. As far as Europe is concerned, Spain will be better represented than the previous years.

Premium Beauty News - This year, you decided to dedicate a whole area to eyes and nails. Why?

Christophe Gabreau - This area reflects an undeniably major “consumption” trend: final customers’ interest in comprehensive beauty places. Consumers like it when they can have different aesthetic services in the same place (hairdressing, coloration, manicure, makeup, skin treatments…): it is really time-saving. Professionals know that now, so many of them have diversified their businesses to provide complementary services. Claude Maxime and Dessanges, for example, do not introduce themselves as hair salons, but as beauty salons, although their core business is hairdressing. We will host more than thirty brands in this area, so there will be both products and equipment: Magnetic Nail Design, Peggy Sage, Lash Master, Fraise Nail Shop, Make-up For Ever, Erlinda, and many others!

Premium Beauty News - For the first time, the 2022 edition of MCB by Beauté Sélection will host the global Eyelash & Nail competition in partnership with the Nail Art France association.

Christophe Gabreau - The competition will last three days, and the awards ceremony will take place on the Monday, in the eye and nail area. Two stages will be built for it. This competition makes us even more unmissable as a specialized hairdressing and aesthetics show. We are expecting about 250 candidates from all over the world!

Premium Beauty News - The show’s three days will be marked by many conferences and events. What themes will be highlighted?

Christophe Gabreau - We wanted to focus on two main subjects for which the industry’s upstream players (R&D, engineering departments, manufacturers…) and downstream players (hairdressers, makeup artists, beauticians…) try to understand the changes, future trends, and consumer expectations. These two themes are committed beauty and digital technologies. Over the show’s three days, the speakers will share their thoughts and experiences with visitors to provide them with concrete solutions. The programme is real exciting [editor’s note: link to the programme at the end of the interview]!

Premium Beauty News - The show will start in just a few days. How many visitors are you expecting?

Christophe Gabreau - We have exceeded our expectations: the number of visitors increases every day, and we should have even more than the 50,000 we had during the 2019 MCB by Beauté Sélection !