Experts’ views
WeChat and beauty brands in China
Olivier Vérot
On WeChat, the main mobile text and voice messaging communication service in China, beauty brands achieve the best consumer engagement...
Towards a reconciliation of opposites? Part 2
Leïla Rochet-Podvin
Today, the merging of opposites contributes to redefining beauty practices and standards. Rémy Oudghiri (Sociovision) and Leila...
Towards a reconciliation of opposites? Part 1
Leïla Rochet-Podvin
Today, the merging of opposites contributes to redefining beauty practices and standards. Rémy Oudghiri (Sociovision) and Leila...
Contouring revolution fuels need for further customization.
Nina Nowak
While contouring is going mainstream, Canadean (ex Datamonitor Consumer), provides its vision of beauty innovation for Q2 2015....
Black Beauty Fair, Abidjan, Ivory Coast: a look back on the first edition
Stéphanie Morou
As the whole world sees Africa as the land promising new horizons to our mature cosmetics markets, the first edition of the Black...
Science and trends: an obvious, promising match
Marie-Alice Dibon
Is it like putting chalk and cheese together? At least, that is what I felt I was preaching for when I started reflecting on this...
Sun Care: 2015 Vintage - Simply sunshine all year long!
Laurence Bacilieri
Each month, the Société Française de Cosmétologie organises a series of conferences. Those from the month of June focused on the theme of...
Digital is all the rage, beauty is bubbling with excitement
Leïla Rochet-Podvin
It is a fact: technology has entered our daily lives and is directly impacting our relationship with beauty. New applications, the boom...
6 trends from China Beauty Expo 2015
Olivier Vérot
China Beauty Expo 2015 just ended in Shanghai. This trade show is an opportunity for all the new brands to promote themselves on the...
A sensory journey in Paris
Helen Kupfer Haas
The quality of the customer experience in increasingly theatrical outlets is one of the key factors of success for luxury retail. This...
