Givaudan Fragrance & Beauty will invest 75 million Swiss francs (approximately 70 million euros or 82 million US dollars) to further expand its fragrance production facility in Pedro Escobedo, Mexico.
The Swiss-based manufacturer considers Latin America remains a key growth market for innovative and consumer-preferred fragranced products.
“With this investment, we will be even better positioned to offer our customers a comprehensive end-to-end solution for the region in the creation, development and production of fragrances that consumers love,” said Lucia Lisboa, Head of Fine Fragrances Latin America.
Automation and agility
The new extension of the Pedro Escobedo plant, which is planned to open at the end of 2023, will be “outfitted with the most optimised level of automation, including automated logistics, allowing for high accuracy and efficiency.” According to Givaudan, the expanded facility will be designed to be agile for the production of small as well as large traditional volumes to serve all customer segments from local and regional to global customers.
“Expanding our production capabilities builds on our current facility in Pedro Escobedo which has been successfully serving customers over the years. It will support us in further building our strong position in Latin America,” highlighted Mauro Patrus, Head of Consumer Products Fragrances Latin America.
Givaudan also claims the facility will meet the highest global and local standards in advanced environmental, health and safety features.
“This investment will strengthen our position as a strategic partner to our customers in the region and will cater to the increasing consumer demands for great smelling sustainable fragrances,” concluded Maurizio Volpi, President of Fragrance & Beauty.
