Informa Markets, BolognaFiere USA, and the Professional Beauty Association (PBA), the organizations behind the Cosmoprof North America trade show, which is held annually in Las Vegas, Nevada, have unveiled the dates of the incoming Miami Beach edition of event, which was announced last year.
Cosmoprof North America Miami will be held at the Miami Beach Convention Center on January 23rd - January 25th, 2024.
The announcement follows the acquisition of Premiere Beauty’s Premiere Orlando and its sister shows by Informa Markets last year.
“The joint venture we are establishing with Informa Markets and PBA is a great step for BolognaFiere and Cosmoprof. By joining forces, we are reinforcing the offer of performing and committing B2B beauty trade shows in the U.S. market,” highlights Antonio Bruzzone, General Manager of BolognaFiere. “The industry is asking for highly performing business events and for 365 days services to facilitate their commercial relationships.”
With the decision to expand Cosmoprof North America to Greater Miami and Miami Beach the organizers also aim to bridge the gap between the U.S. and Latin America beauty industries.
While Cosmoprof’s West Coast show will remain at the Las Vegas Convention Center, the new East Coast edition, Cosmoprof North America - Miami, will provide a renewed focus on the Hispanic market. This rapidly growing segment in the beauty industry demographic segment has outspent non‐Hispanic buyers by more than 13% in the past few years, and demonstrates unparalleled interest in the procurement of personal care products that are natural and environmentally friendly.
|
Save the dates: Cosmoprof North America - Las Vegas Cosmoprof North America - Miami |
