Aroma-Zone gets settled on a 500 m2 area in the heart of Paris

Kristel Milet

14 March 2014

As one of the great winners of the natural movement mixing aromatherapy and do it yourself, Aroma-Zone has kept enriching their offer and interactivity with customers since it was founded. Today the French brand banks on a large area serving as a store, workshop and spa in the heart of the Parisian quarter of St Germain des Prés, before conquering new territories.

A multifunctional place for a multisensory experience

The new Aroma-Zone store welcomes its customers in a wholly ecodesigned environment which consists of a 300 m2 sales area on the ground floor, and a 50 m2 training area as well as a 150 m2 customized treatment area on the various other floors.

The store counts 1,500 references, including about 200 essential oils from all around the world, ingredients dedicated to DIY cosmetics, and the ready-to-use skincare range. There are also a chemist, two advisers, and five digital search points to meet demands according to people’s needs - such as “devitalized skin” - or to a keyword, including the localization of articles in the various departments: customers can thus easily find their way around and select their products.

With the possibility to exchange, get some advice, benefit from a cosmetic bar with free demonstrations, or enjoy a relaxation and reading area, this place espouses both a customized and educational approach. The programme of public and professional workshops, which will take place in the training area, strengthens contact with customers. Each participant can prepare one or several recipes of natural, ultra-fresh skincare products in groups of 8 to 12 people, supervised by a naturopath or a biochemist, and then leave with their own formulations.

Personalization and customization are also part of the spa’s uniqueness. A digital diagnosis, the sensorial organ of textures, a 300 ingredient base, the olfactory or musical choice for your treatment area, the bright atmosphere rendered by a variety of lights in chromography… all these elements mingle to offer an original whole for every customer to build themselves a truly unique protocol according to their needs, tastes and expectations. Five treatment areas with star-studded vaults and bright, natural colours create a cocoon effect that cannot but make everyone indulge in serenity.

A new step in the success story

Aroma-Zone was founded by Pierre Vausselin and his two daughters in 2000, first as an informative website, and later as an e-store dedicated to essential oils from all around the world. It stands out for the irreproachable quality of its natural products, which are rare and made available at the right price. In 2006, the website developed their do it yourself offer and gave access to over 1,000 cosmetic DIY recipes, together with a rich catalogue of raw materials, containers, utensils, and eventually finished products.

The year 2014 marks a new turn for Aroma-Zone with the opening of this new, unusual area, which should soon establish itself as a reference.

“If the concept of the store-spa as we have just opened one works well, we will indeed be able to think about the same type of place in other cities in France and around the world,” says Anne Vausselin, Managing Director and co-founder of Aroma-Zone.